The Maisons of LVMH will welcome the public to some of their symbolic and secluded heritage sites. The 25 visitor locations included are workshops, vineyards, private mansions, family homes and historic boutiques located in France, Italy, Spain, the United Kingdom and Poland. The dates are Oct 15th & 16th, 2011.
This venture is part of the LVHM’s publicity campaign to showcase and increase interest in the artisanal traditionals and time-honored workmanship that takes place behind-the-scenes at each of their perfumery, cosmetics, jewellery, leather crafting, fashion design and watch making Maisons.
LVMH owns land areas in the Champagne region, Bordelais, Scotland and Charente, where high-end wine and spirits are produced, including some of my favourites ~ Veuve, Moët & Chandon, Ruinart and Krug. The leather goods, fabric, perfume, jewelry and watch traditions also have their roots in ancient and legendary places including Paris and numerous French provinces, Italy, Switzerland, Spain, the Hautvillers Abbey, the workshops on Avenue Montaigne, Place Vendome and Asnières.
François Demachy, Dior’s in-house perfumer
Bernard Arnault (Mr Salma Hayak) told the paper: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.” The group has made significant investments in improving and restoration and improvement to conserve and strengthen the identity of these sites and the Maisons in which they symbolise.
The following is a list of the sites to be made public:
Christian Dior Couture, Salon de Haute Couture, PARIS
Parfums Christian Dior, Siège Parfums Christian Dior, PARIS
Louis Vuitton, Ateliers d’Asnières, ASNIÈRES
Berluti, Salons Berluti, PARISGivenchy Couture, Studio de création, PARIS
Kenzo Mode et Kenzo Parfum, Showroom, PARIS
Emilio Pucci, Archives, ITALIE
Loewe, Showroom, Madrid/ESPAGNE
Chaumet, Salons Chaumet, PARIS
Guerlain, Maison Guerlain, PARIS
Moët & Chandon, Résidence de Trianon, Champagne/EPERNAY
Dom Pérignon, Abbaye d’Hautvillers, Champagne/HAUTVILLERS
Veuve Clicquot Ponsardin, Hôtel du Marc et Pavillon de Muire, Champagne/REIMS
Krug, Maison Krug, Champagne/REIMS
Ruinart, Maison Ruinart, Champagne/REIMS
Hennessy, Château de Bagnolet, Poitou– Charentes/COGNAC
Chai de la Faïencerie, Poitou –Charentes/COGNAC
Quais Hennessy, Poitou –Charentes/COGNAC
The Glenmorangie Company, The Glenmorangie Distillery, ECOSSE
Belvédère, Belvedere Distillery, POLOGNE
Château Cheval Blanc, Château Cheval Blanc, AQUITAINE
Château d’Yquem, Château d’Yquem, AQUITAINE
La Grande Epicerie de Paris, Les cuisines de la Grande Epicerie de Paris, PARIS
Le Jardin d’Acclimatation, Maison de Kiso, PARIS
Access to the sites is free but reservations are required. Booking will go live online.If I wasn’t in school, and have a family trip to WDW planned, I would definitely go! If anyone is planning to attend, I would love to hear a full report and photo!